Staff

Carleen Cullen

Co-Founder & Executive Director

In her role as co-founder and executive director of Cool The Earth, Carleen draws from a wealth of experience, having successfully created an international company in the information technology field.

Her entrepreneurial endeavors began in 1986 when she moved to New York City to become a partner in a start-up venture with her brother. They bootstrapped the company, Ovid Technologies, and grew it into a successful global business. After expanding to include hundreds of employees in 5 international offices. Ovid went public (Nasdaq) in 1994 and later was successfully sold. In 2006, after moving to Northern California with her family, Carleen co-founded Cool the Earth, Inc., a nonprofit with the goal of stopping global warming. Carleen serves on the Leadership Council for Chabot Space and Science Center, has a BA in English Literature from Loyola Marymount University in Los Angeles, CA and graduated in 1986.

Jeff Cullen

Co-Founder & Vice President

With a business degree in Marketing and Management, Jeff went to work for Kraft-General Foods to learn about brand marketing and advertising for such brands as Maxwell House Coffee and Jell-O. Jeff moved on to Wall Street with JP Morgan to gain broader experience in business finance. Rounding out his career, Jeff became Vice-President at MediaMark Research Inc. (MRI), an advertising research company, where he focused on sales management and new media development. A 1984 graduate of Northeastern University in Boston, with a BS in Marketing and Management, Jeff also has over 10 years experience serving as a board member for Western Houston Equities.

Angela Guidi

Art Director

With a Fine Art’s degree from Cal State Long Beach, Angela Guidi has accumulated a wealth of professional expertise working in graphics and design for the retail and entertainment industries. After several years painting in the art department at The Disney Company, Ms. Guidi went on to hold senior positions focusing on retail design for the Surf/Skate Industries, for such labels as Billabong, DVS and Matix. In addition to having co-owned a design/fabrication agency catering to the surf industry, Ms. Guidi is an artist in her own right, having had her paintings shown in art shows in the LA area. While serving as artist-in-residence for Cool the Earth, Guidi currently lives “off-grid” in a Yurt on the Big Island of Hawaii which utilizes water catchment and solar energy to create a self sustaining small farm.

Jenny Jedeikin

Director of Marketing & Communications

With a background in writing and communications, Jenny Jedeikin brings to her role a wealth of professional experiences crafting materials, brand strategies and content for national magazines, television, radio, web content and environmental NGOs. Her writing, including feature articles, quizzes, infographics, op-eds, and personal essays, has appeared in national publications such as Rolling Stone Magazine, The San Francisco Chronicle, In Style, The Advocate, Curve, Whole Life Times, as well as in marketing collateral for clients Wal-Mart, LinkedIn, McGuire Real Estate, Salesforce and University of Phoenix. She received a B.A. from U.C. Berkeley in English Literature, where she graduated cum laude. She is passionate about applying her writing and marketing skils to engage children and families in climate change action.

Ruth McDaniels

Program Director

Ruth comes from a background in education and non profits. After receiving a BA in Theology at Georgetown University, Ruth went on to earn a Masters in Divinity at Union Theological Seminary. As an educator, she has worked extensively with students and underserved communities. Most recently, she founded a local grassroots organization called Good Warrior, which promotes volunteerism, philanthropy and social responsibility among elementary and middle school students. From an early age, Ruth was inspired by the interplay of faith, ethics and social justice. So when Pope Francis referred to climate change as one of the most pressing moral issues of our time, it highlighted the issue for her in a profound way. Her two young sons are active in community service work, and they believe that taking care of the planet is as important as the Golden Rule. Ruth carries this message to schools across the country with Cool the Earth’s programs.

Victoria Church

Development Director

Vicki recently relocated to the Bay Area and joined Cool the Earth to become active in the plight against climate change. Vicki's professional background is steeped in conservation and non-profit management. After serving for ten years as Executive Director of the Crested Butte Land Trust, an organization that protects land in Gunnison County, Vicki and her family launched a building project in Costa Rica and relocated to the Osa Peninsula to build and manage their family business. Upon returning to Colorado, Vicki worked as a consultant for non-profits, assisting with non-profit management and grant writing. Her experiences living in the rainforest of Costa Rica and off the grid in a solar powered cabin in the Colorado Rocky Mountains help to fuel her passion for protecting the environment. Vicki graduated from UC Berkeley with a B.A. in English literature.

Board of Directors

Lawrie Mott

Chair

Lawrie Mott is currently an independent consultant specializing in environmental health. From 1982 to 2000, she was a senior scientist with the San Francisco office of the Natural Resources Defense Council. Lawrie has served on a wide variety of environmental and educational nonprofit boards in the past. Presently she is a board member at Resource Media - a media strategy organization focused on environmental issues, Marin Academy - an independent high school, and Envision School - a charter school management organization. She received her BA from UC Santa Cruz and her MS from Yale University.

Carleen Cullen

CTE Co-Founder & Executive Director

In her role as co-founder and executive director of Cool The Earth, Carleen draws from a wealth of experience, having successfully created an international company in the information technology field.

Her entrepreneurial endeavors began in 1986 when she moved to New York City to become a partner in a start-up venture with her brother. They bootstrapped the company, Ovid Technologies, and grew it into a successful global business. After expanding to include hundreds of employees in 5 international offices. Ovid went public (Nasdaq) in 1994 and later was successfully sold. In 2006, after moving to Northern California with her family, Carleen co-founded Cool the Earth, Inc., a nonprofit with the goal of stopping global warming. Carleen serves on the Leadership Council for Chabot Space and Science Center, has a BA in English Literature from Loyola Marymount University in Los Angeles, CA and graduated in 1986.

Mary Matteson Bryan

Energy Engineer

Mary has over 20 years of experience in the energy efficiency field and has held senior positions at the consulting firms of EMCOR Energy Services and Newcomb Anderson McCormick. As a consultant, she directed teams of engineers in providing expert energy engineering analysis. With an emphasis on technical support for utility customer energy efficiency programs, Mary currently manages the Lighting Portfolio for Pacific Gas and Electric (PG&E) Company’s Emerging Technologies Program. Mary has an M.S. in Mechanical Engineering from Stanford University and a B.S. in Mechanical Engineering from the University of AZ. She has been providing Cool the Earth with invaluable volunteer hours from its inception.

Kiki Goshay

Filmmaker & Fundraiser

Kiki is a professional in the film industry. Her recent credits include work as executive producer on the 2005 film, “How to Eat Watermelon in White Company …and Enjoy It,” a documentary about revolutionary film maker Melvin Van Peebles, which won a Lancia award for best film, received a Best Audience award in the Biographia Film festival in Bologna, Italy and was picked up by IFC. She was also the producer of the feature film, “The Job,” directed by Shem Bitterman and starring Ron Perlman, Taryn Manning, Patrick Flueger and Joey Pantoliano. Recently she produced an environmental TV pilot entitled, “Shades of Green.”

Mark Nelson

Technology and Business Executive

Mark Nelson has proved his business acumen, as the founder and CEO of search technology giant Ovid Technologies, where he worked alongside his sister Carleen Cullen. Ovid Technolgies, conceived and begun by Nelson in 1988, went public in 1994 and was sold to multi-national Wolters Kluwer in 1998. After moving to Northern California with his wife and twins in 2003, Mark purchased a Napa vineyard and created a Family Foundation with an emphasis on supporting the environment, classical music and education. Mark has a BA and MA in English Literature from Columbia University.

Margot Kramer Biehle

Attorney

Margot is an independent attorney with experience working with start-up companies, corporate legal firms, and not-for-profit organizations. For the past five years Margot served as General Counsel and Corporate Secretary for Project Frog, a firm that designs and manufactures green building kits for the commercial building industry. Previously Margot served as outside general counsel for early-stage start-ups, including Salesforce.com (IPO 2004) and MetaTV (acquired by TV Works/Comcast), practiced mergers and acquisitions law and securities litigation at Skadden, Arps, Slate, Meagher & Flom in San Francisco, and worked as a contract attorney for the Natural Resources Defense Council, where she developed an expertise in water law working with the Western Water Project. She is a member of the Executive Committee of the Marin Environmental Housing Collaborative, and is a founding board member of Emerge California, a Democratic women’s political leadership training program. She also served for six years as a member of the Executive Committee of the Sierra Club Marin Group. Margot earned her BA from UCLA and her JD, magna cum laude, from the University of San Francisco.

Mark Tarpey-Schwed

Writer & Activist

Mark Tarpey-Schwed is a writer, farmer, community activist and litigation management specialist. He is a founding member of Creation Care, an environmental education and outreach group, and serves on the Bishop’s Commission for the Environment for the Episcopal Diocese of San Francisco. Mark specialized in environmental toxic torts and complex civil litigation for private law firms in New York and California. He held a Presidential appointment with the Chief of Special Prosecutions, Office of the United States’ Attorney, ninth circuit. Mark has over 20 years of experience in the energy field and has held senior positions at the consulting firms News Corp. and CMR. Mark graduated from Lake Forest College and studied law at New York University. He lives in Mill Valley, California, with his husband, Randall, and their two children.

Alex Zwissler

Executive Director & CEO, Chabot Space & Science Center

Zwissler has led Chabot’s development of new programs in the field of climate change education and communication including Bill Nye’ Climate Lab at the center, a NASA funded Climate Change Teachers Institute, and a partnership with UC Berkeley on a student led NSF funded GHG monitoring project. In 2009 he was the Executive producer of Tales of the Maya Skies, a full dome planetarium show now in 55 venues around the world. Currently, he is leading the development of a new outdoor science playground, SpaceTime, which is guided by the idea of “Whatever you imagine can happen, will”.

Zwissler serves in the leadership of both local and national non-profits and is currently on the Board of Directors of the Association of Science and Technology Centers, the San Francisco Market Street Railway and Techbridge. He is current co-Chair of the Gateways Eastbay STEM Network and is a Commissioner on the San Francisco Bay Conservation and Development Commission.

Zwissler graduated with a BA (Hons) in Political Science from the University of California at Berkeley, and went on to become a Postgraduate Research Fellow at the Centre for Mass Communication Research at the University of Leicester, England. In 2008 Zwissler was a fellow of the Noyce Leadership Institute.

Science Advisory Board

Anthony D. Barnosky

Professor, Integrative Biology, UC Berkeley

Anthony D. Barnosky runs the "Barnosky Lab" at UC Berkeley, focused on studying how global change — such as global warming — affects biodiversity and ecosystem function. He is also a prolific author of papers and books and a high-visibility advocate for climate and sustainability. He recently co-authored a consensus document from global scientists aimed at bridging the gap between the established scientific understanding of humans’ role in climate change and action by policy-makers. He is a graduate of Colorado College, and received his Ph.D. in Geological Sciences from University of Washington. Dr. Barnosky currently serves as Curator at the Berkeley Museum of Paleontology, and Research Paleontologist at the Berkeley Museum of Vertebrate Zoology.